ͬÐÔÁµÉ«Çé

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, ͬÐÔÁµÉ«Çé study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

Loran Jarrett, associate professor of instruction in the School of Marketing and Innovation, shares tips on having a metal credit card and advice on applying for one.

February 5, 2026Research and Innovation

Study finds firms 'build' or 'buy' talent based on resources, demand

A new study from ͬÐÔÁµÉ«Çé’s Muma College of Business explores how companies decide when to develop employees from within — and when to bring in outside experts. The research sheds light on what really drives hiring strategy in today’s competitive labor market.

February 3, 2026Business News, Entrepreneurship, Research and InnovationText Story

Students can streamline the process by preparing early and reviewing documents to avoid common mistakes. A ͬÐÔÁµÉ«Çé accounting professor shared tips to make tax filing easier as the April 15 tax return deadline approaches.

February 3, 2026Research and Innovation

A beer brewed by ͬÐÔÁµÉ«Çé alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports ͬÐÔÁµÉ«Çé’s Brewing Arts program.

January 28, 2026Research and Innovation

Getting that money quickly is likely a priority for some. There are several ways to help speed up the process - from how you fill out a tax return to how you plan to receive the money.

January 27, 2026Research and Innovation

ͬÐÔÁµÉ«Çé will launch a Master of Science in Real Estate in fall 2027 to prepare students for careers across the real estate industry — from development to investment and property management.

January 27, 2026Research and Innovation

After the passage of the Big Beautiful Act, there are many changes this filing season. It’s that time of year to start gathering your tax documents to get ready to file.

January 26, 2026Business News, Research and Innovation

The crisp and smooth beer, brewed by ͬÐÔÁµÉ«Çé alumni, features a student-designed label that highlights the university, St. Petersburg and the art of brewing.

January 24, 2026Research and Innovation

The Tampa Bay Rays could be one step closer to moving from St. Petersburg to Tampa, with a potential new stadium location just feet from Steinbrenner Field.

January 15, 2026Research and Innovation

Leading the charge is Manish Agrawal, academic director at Cyber Florida and a professor at the ͬÐÔÁµÉ«Çé Muma College of Business.

January 12, 2026Research and Innovation

Elizabeth Carlson, assistant instructor in the Lynn Pippenger School of Accountancy, shares tips on getting the best results from zero-based budgeting.

January 7, 2026Research and Innovation