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While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.

February 9, 2026Research and Innovation

conversational ai hospitality check-in

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, ͬÐÔÁµÉ«Çé study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

interdisciplinary computing and business

Bellini College partnership to offer three interdisciplinary computing majors in 2026 - Bellini College of AI

This joint program with ͬÐÔÁµÉ«Çé’s Muma College of Business will help graduates stand out in the professional field by translating technical ideas into business results.

January 20, 2026Business News

Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.

December 30, 2025Research and Innovation

Arnie Bellini

ͬÐÔÁµÉ«Çé commencement spotlights four visionary leaders advancing innovation and growth - ͬÐÔÁµÉ«Çé News

ͬÐÔÁµÉ«Çé honored four remarkable individuals whose contributions have elevated the university and the broader community. Among the honorees were Muma alumna Dr. Mayumi Yamamoto, who received the Global Leadership Award, and Arnie Bellini, who received the President's Fellow Medallion.

December 15, 2025Business News, Honors and Awards

ceo depression

How ͬÐÔÁµÉ«Çé researchers are using AI to detect signs of CEO depression through voice

Co-written by ͬÐÔÁµÉ«Çé accounting assistant professor Mark Cheng, the Journal of Accounting Research article shows how AI can analyze subtle vocal patterns in CEO earnings calls and identify signs of emotional strain.

December 8, 2025Business News, Research and Innovation

muma ai day

Muma AI Day introduces Tampa Bay high schoolers to AI-driven careers in business

Hosted by the Muma College of Business and partnering with Hillsborough County Public Schools, the event promises to introduce Hillsborough County students to the world of artificial intelligence and its growing role in the future of work.

November 4, 2025Business News, Events

Dipayan Biswas, the Frank Harvey endowed professor of marketing, discusses the everchanging landscape of AI advancements and how they have led to significant changes in the way we live.

October 29, 2025Research and Innovation

new faculty group photo

Meet the new faculty helping power ͬÐÔÁµÉ«Çé’s future - ͬÐÔÁµÉ«Çé News

The ͬÐÔÁµÉ«Çé is welcoming 207 new faculty members to its campuses this fall. Joining ͬÐÔÁµÉ«Çé’s renowned scholars, they represent a range of disciplines—from artificial intelligence and environmental robotics to cancer research and global health.

August 13, 2025Business News

As travelers plan their trips to more destinations, research shows more travelers are using more artificial intelligence to map out their itineraries. Seden Dogan said about 60% of travelers are using some kind of artificial intelligence in their planning.

August 13, 2025Business News

Group shot of winners at HackaBull 2025

HackaBull 2025: Student innovation shines at ͬÐÔÁµÉ«Çé's largest hackathon

More than 300 students turned ideas into real-world solutions at ͬÐÔÁµÉ«Çé’s largest hackathon, HackaBull 2025 — a 24-hour innovation sprint powered by code, collaboration and more than 1,000 cans of caffeine.

July 3, 2025Business News, Entrepreneurship, Events

Tampa skyline

ͬÐÔÁµÉ«Çé Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay’s tech talent - ͬÐÔÁµÉ«Çé News

Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.

April 28, 2025Research and Innovation

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Welcome to ͬÐÔÁµÉ«Çé Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.