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High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, ͬÐÔÁµÉ«Çé study finds
The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.
February 9, 2026Business News, Research and Innovation

A winning strategy: ͬÐÔÁµÉ«Çé’s Vinik team scores top-shelf finish in statewide NHL innovation competition
The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout Florida.
February 4, 2026Business News, Honors and Awards
A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by ͬÐÔÁµÉ«Çé students. It’s currently available at Mastry’s tasting room in St. Pete Beach.
January 29, 2026Business News
A beer brewed by ͬÐÔÁµÉ«Çé alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports ͬÐÔÁµÉ«Çé’s Brewing Arts program.
January 28, 2026Research and Innovation
Mastry's Brewing, a St. Pete brewery, has developed a new beer, the St. Pete Pilsner, to raise funds and awareness for the ͬÐÔÁµÉ«Çé brewery arts program. The ͬÐÔÁµÉ«Çé-themed beer features a student-designed label that highlights ͬÐÔÁµÉ«Çé.
January 28, 2026Entrepreneurship
The crisp and smooth beer, brewed by ͬÐÔÁµÉ«Çé alumni, features a student-designed label that highlights the university, St. Petersburg and the art of brewing.
January 24, 2026Research and Innovation
A first for ͬÐÔÁµÉ«Çé: A beer brewed by ͬÐÔÁµÉ«Çé alumni, featuring a student-designed label, is now available to the public. Sold at Mastry’s Brewing, a portion of proceeds supports ͬÐÔÁµÉ«Çé’s Brewing Arts program.
January 22, 2026Business News
The Tampa Bay Rays could be one step closer to moving from St. Petersburg to Tampa, with a potential new stadium location just feet from Steinbrenner Field.
January 15, 2026Research and Innovation
Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.
December 30, 2025Research and Innovation
Ever heard of a mayonnaise-themed bowl game? Or a gridiron celebration of a toaster pastry? These days, the college football postseason is about a lot more than touchdowns and tackles.
December 12, 2025Research and Innovation
New Year’s Eve is one of the biggest holidays in the U.S. — with millions of Americans traveling for the holiday every year. What factors should people consider when choosing whether and where to travel for New Year's Eve?
December 9, 2025Research and Innovation
Luana Nanu, assistant professor in the School of Hospitality and Sport Management, shares how to travel smart this New Year.
December 9, 2025Research and Innovation